I was brewed in Brooklyn since 1976. I am a full stack creative, tinkerer, and non-practicing atheist.
I have over 15 years experience in interactive creative direction and user experience design, including concept development, information architecture, interaction design, and user interface design. I have a diverse background working across different industries with a unique understanding of the entire life cycle of design, technical, marketing, and sales processes. My work on global interactive properties have been seen by hundreds of millions of users - including on the acclaimed Answers.com and the US Open Tennis Championships. I have been continually recognized by the Webby Awards, W3 Awards, Web Marketing Association, and published in industry press. I am also a judge for the Webby’s as part of the International Academy of Arts and Sciences.
For the past 7 years I served as Creative Director for the United States Tennis Association to lead strategy, style and overall user experience, execute on and oversee visual design for the USTA Online Network, including the national network of sites, E-commerce, US Open Series, USOpen.org, and USTA partners. I worked with sponsors including American Express, IBM, Mercedes Benz, Tiffany & Co., Olympus, Lexus, Citizen, Grey Goose, Panasonic, Tennis Channel, Wilson, Unilever, Xerox, Emirates Airline, CBS Sports, and ESPN to create actionable and memorable experiences for their customers.
Connect with me on LinkedIn